LOGO is an acronym for "Logic Oriented Graphic Oriented" is a computer programming language used for functional programming. But taking it from here what we are talking about is not any programming language. We are talking of the LOGO that is the identity of any brand or company.
Technically a logo is referred to as a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promotes the instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or word mark). Examples of well-known logotypes (word marks) are the striped IBM design, Mobil written in blue with a red "o" and Coca Cola written in flowing red script.
As we have already discussed that a logo represent the identity of the company or brand it's very important to chose the color, shape and concept of the logo that defines your companies business well or may gives some message i.e. aim or the motto of the company.
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